Profile

Jake Riddell is a marketer and leader studying Global Business and Digital Arts with an Economics minor at the University of Waterloo. His most recent role was at Socialpruf as a Product Marketing Co-op, where he led the creation of a social media campaigns, website optimization, and sales strategies. He is currently open to work opportunities.

Throughout his time at Waterloo, Jake has demonstrated a passion for the intersection of design and business, with hands-on experience in UX design, brand strategy, and social media. This gives him a unique ability to move between strategic thinking and detailed execution. He is comfortable taking ownership and representing teams in high-visibility settings such as pitches, presentations, and client-facing conversations.

Jake is proficient in Figma, Adobe Creative Suite, HTML/CSS, JavaScript, Microsoft Excel, Framer, WordPress, Canva, and Capcut.