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Growth & Social Media Student

Co-op Student

My role at socialpruf was centered around driving organic digital growth through social media website optimization, and targeted outreach. By leveraging data-driven strategies, I was able to generate significant visibility for the Toronto startup.

  • Led analytic-driven marketing strategies that generated 120,000 views across social platforms.

  • Organic social media growth that drove over 3700 website views from agencies, brands, and influencers.

  • Optimized website UX and design to create a 3.4x increase in traffic to our “Get Demo” page.

  • Ran an athlete seeding program for Cuts Clothing with 40 collegiate athletes that amplified the brand to 250,000 followers.

Socailpruf at Campaign canada

Impact

I drove measurable organic growth through data informed content strategy, generating 120,000+ social media views across LinkedIn, Instagram, YouTube and TikTok while delivering 3,700+ qualified website visits from target audiences including agencies, brands, and influencers resulting in measurable pipeline expansion.

I became an expert in organic social media growth strategies through daily research and participation in Socialpruf consulting projects. The product allowed me to gain unique insights in the creator economy, influencer marketing, and agency growth strategies.

I executed strategic sales campaigns to industry contacts including CMOs, agency founders, and VP-level decision-makers, building relationships that accelerated product adoption and expanded market presence in the creator economy and agency sectors. I met and called with industry players to learn about their painpoints and how Socialpruf could help them.

Socialpruf Website

Design

Led user-centered website redesign through rapid iteration cycles, conducting research to identify pain points and optimize conversion paths, directly improving user experience and site performance. I Integrated 3rd party products into page using custom html blocks in framer. I created a blog in Framer that had 1200+ views and a 19% bounce rate in four months. I also utilized my graphic design background to create templates, mockups and social media posts. I tried out many different social media strategies at one time across four different platforms, and applied my learning to each project.

Socialpruf Website